Adam has been pretty upset and outraged recently about Tropicana's new package design. Not only does he mention it everytime he buys orange juice at the supermarket, he voices his disappointment everytime he sees the Tropicana packaging or advertising. This has been happening a lot lately. Even though the new packaging doesn't bother me as much as it bothers Adam, I absolutely agree with his opinion. The new packaging is terrible, terrible enough to annoy my husband constantly, but not terrible enough for us to stop drinking orange juice. The good news is, lots of other people are upset about the new packaging and the uproar is so big that Tropicana is reverting back to their old packaging. I had to send Adam this article, "Tropicana discovers some buyers are passionate about packaging," from the nytimes. The following are Adam's reactions to the article:
Article: resembling "a generic bargain brand" or a "store brand."
Adam: Agree!
Article: Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana
Adam: Absolutely!
Article: The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.
Adam: Shows i didn't look closely. I had no idea that was glass of juice.
Adam: Agree!
Article: Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana
Adam: Absolutely!
Article: The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.
Adam: Shows i didn't look closely. I had no idea that was glass of juice.
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