BIG Cheez-Its

Thanks to Adam, I got to try the BIG Cheez-Its a few weeks ago because they were on sale. BIG Cheez-Its are far more delicious than regular Cheez-Its because the BIG ones are flakier and BIGGER. We got Steve a box for his birthday last week and the following is a reconstructed BIG Cheez-It conversation that ensued while we consumed Steve's birthday cake.

Kelly: [closely examining the BIG Cheez-It box] I can't find the disclaimer on the box about the photo of the Cheez-It. I can't believe the crackers are this big. It must be false advertising, but I can't find the disclaimer.
Ann: Maybe Steve should open the box of Cheez-Its and do a comparison.
Steve: [obligingly opens up the box and extracts a cracker and holds it up in front of the picture of the cracker...the real cracker practically covers the picture of the cracker and we conclude that the crackers are indeed quite BIG.]
Everyone: [Peals of laughter.] Ha Ha Ha!