GJDubya & plasticann Business Consulting

GJDubya recently made the excellent point that Kickass Cupcakes would probably do better with a less objectionable name. Afterall, kids love cupcakes and Kickass is hardly appropriate for the little ones. I think GJDubya's rebranding suggestion along with my suggestion of lowering the price point from $2.75 to $1.75 could be a potent pair of recommendations. We might even be able to charge real money for this advice if we were to start a consulting practice that simultaneously the addressed issues of branding and price elasticity. Hmmmm.